Tuesday, November 13, 2012
Life Time Mixes Camaraderie and Competition with the Launch of Esprit de She Athletic Event Series for Women
In the same innovative spirit with which Life Time Fitness (NYSE: LTM), connected several of the most prominent international-distance triathlon events via the Race to the Toyota Cup, the Company has launched a new, premiere athletic event series for women—Esprit de She, the spirit of her race series. Mixing camaraderie with competition, Esprit de She offers fitness-inspired ‘happy hour’ 5k/10k runs and triathlons for every pace and passion.
In its debut season the 18-event series will travel to a variety of popular swim, bike and run host cities, including the eight featured events below. Additional Esprit de She destinations will be announced in the near future.
“Esprit de She is a lifestyle that lives beyond the finish line,” said Esprit de She brand director, Lindsey Kurhajetz. “Aside from the fashionable freebies and designer event experiences, Esprit de She brings women’s favorites together in one place. Fueled with inspiration and motivation, celebration of the accomplishment and a welcoming social space - the healthy way of life never looked so good!”
Each Esprit de She event will feature a post-race market of festive proportions where participants and spectators can salute success with a drink at the bubbly bar and enjoy tasty tapas and energetic tunes while browsing the bustling, community market showcasing fresh produce, local artisans, creative projects and more.
To RSVP for any of the Esprit de She events, visit www.espritdeshe.com, the official website of the spirit of her series. Esprit de She also can be found on Twitter by following @EspritdeShe and by liking the Esprit de She Facebook page.
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