Life Wireless Issues PSAs to Educate Public on Lifeline Program

Life Wireless, a cellular provider offering free phone service to income-eligible customers through the federal Lifeline program, is running public service announcements starting Dec. 3 that provide an overview of the Lifeline program, including its rules and regulations.

The 30-second spots explain that:
Lifeline is a government benefit providing discounts on monthly telephone service for eligible low-income consumers.

Eligible customers may receive a discount on either a landline or a wireless service, but not both, with a limit of one benefit per household.

Consumers violating the one-per-household rule may be subject to criminal and/or civil penalties.
The PSAs will run for two months in 10 markets, including four new locations – Duluth, Minn., Charleston, W.V., Providence, R.I., and New Orleans. Life Wireless will continue to issue PSAs in Atlanta, Baltimore, Chicago, Little Rock, Ark., Minneapolis and St. Louis. Life Wireless has aired more than 2,700 PSAs this year throughout its service area.

Individuals participating in the program use their Lifeline telephones to hunt for jobs, summon emergency services, access medical care and stay in touch with friends and family.

"Educating the public about Lifeline's rules and regulation helps preserve the integrity of the Lifeline program," said Jim Carpenter, a senior vice president at Life Wireless. "Life Wireless is committed to educating the public about the Lifeline program and helping those most in need receive access to telephone service and all the opportunities and security that it affords."